Why Design Thinking and creative intelligence is the UI Superhero

User interface design (UI) is notoriously difficult because it involves disparate skills: deep software development skills and a deep understanding of human needs.

The UI industry is guided by design thinking to achieve UI that works. Interaction Design Foundation defines design thinking as a “non-linear, iterative process which seeks to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test”.

According to the Foundation, design thinking involves five stages that is very effective in resolving complex design problems. The stages are:

1. Empathic understanding – investigating and understanding the human needs involved.

2. Defining the problem – framing the problem from a human-centric perspective.

3. Ideating – brainstorming different ideas.

4. Prototyping – coming up with a diverse range of solutions.

5. Testing – testing the different solutions.

Simply put: design thinking is a human-centric approach to problem-solving.

For examples of outstanding UI design and UI creatives, visit the Awwwards website.

Immersive Garden was chosen as the Studio of the Year for 2020 by Awwwards for their creative design, beautiful UI details and smooth customer experience. It's the third time that the studio received the award.

The studio creates breath-taking images and animations under the guidance of art director Dilshan Arukatti. The studio's Chartogne-Taillet project garnered numerous awards: Awwwards Site of the Day, FWA Site of the Day, CSS Design Awards Site of the Day.